![Photo of Roxana Panetta, Marketing & Branding Expert](/assets/images/d/rp-b19kxms6wbnctnn.jpg)
About me
Roxana Panetta
Qualified strategic communications manager (university diploma) - branding expert - communications strategist
Successfully working for brands from A for Airbus to Z for ZMM since 2007. I founded my company, PANETTA & CO. GmbH, was founded in 2008 and today I am the sole owner.
Core competence
Branding & Marketing
Whoever hires me for their marketing needs gets a capable marketing all-rounder with a results-orientated hands-on mentality for these topics:
- Marketing measures: Analysis > Conception > Implementation
- Branding: brand strategy, brand communication, branded content, brand storytelling
- Addressing target groups from B2B to B2C to D2C
- Content creation - text (print, digital, SEO), design, graphics, videos
- Customer journey strategies and implementation on owned media, paid media, earned media
- Creative direction / management of external agencies and freelancers
Analytical + creative
Absolutely versatile
I slip into different roles in marketing for my clients: creative in the conception and realisation of measures, analytical in the planning of strategic brand goals, enthusiastic in the guidance of teams. Pragmatic, forward-looking, results-orientated.
The chamaleon images were generated by me with the help of AI Midjourney.
![](/files/panettaco/img/skills-wide.jpg)
Knowledge base
Lifelong learning
After graduating from high school and studying at the University of the Arts (Social and Business Communication - GWK) with A Grades, I continue to learn - in client projects and in my own side ventures. My skills are now extremely wide-ranging and also extend into related areas such as ecommerce, data science and coding.
Strengths
My way of working
I am characterised by a strong combination of analytics & creativity, a results-oriented way of working, resilience, a high level of comprehension and enthusiasm. I find it easy to familiarise myself very quickly with a wide range of topics and tasks.
Depending on the current project, I lead teams of three to five members, usually made up of designers, copywriters and front-end developers.
Qualities I bring to every project
What can I do for your brand?
Committed to your cause
I am a Senior Marketing Professional with 20 years of professional experience in marketing and branding. An asset that you can dedicate 100% to your brand.
Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.