Photo of Roxana Panetta, Marketing & Branding Expert

About me

Roxana Panetta

Qualified strategic communications manager (university diploma) - branding expert - communications strategist

Successfully working for brands from A for Airbus to Z for ZMM since 2007. I founded my company, PANETTA & CO. GmbH, was founded in 2008 and today I am the sole owner.

Core competence

Branding & Marketing

Whoever hires me for their marketing needs gets a capable marketing all-rounder with a results-orientated hands-on mentality for these topics:

  • Marketing measures: Analysis > Conception > Implementation
  • Branding: brand strategy, brand communication, branded content, brand storytelling
  • Addressing target groups from B2B to B2C to D2C
  • Content creation - text (print, digital, SEO), design, graphics, videos
  • Customer journey strategies and implementation on owned media, paid media, earned media
  • Creative direction / management of external agencies and freelancers

Analytical + creative

Absolutely versatile

I slip into different roles in marketing for my clients: creative in the conception and realisation of measures, analytical in the planning of strategic brand goals, enthusiastic in the guidance of teams. Pragmatic, forward-looking, results-orientated.


The chamaleon images were generated by me with the help of AI Midjourney.


Knowledge base

Lifelong learning

After graduating from high school and studying at the University of the Arts (Social and Business Communication - GWK) with A Grades, I continue to learn - in client projects and in my own side ventures. My skills are now extremely wide-ranging and also extend into related areas such as ecommerce, data science and coding.


My way of working

I am characterised by a strong combination of analytics & creativity, a results-oriented way of working, resilience, a high level of comprehension and enthusiasm. I find it easy to familiarise myself very quickly with a wide range of topics and tasks.

Depending on the current project, I lead teams of three to five members, usually made up of designers, copywriters and front-end developers.

Qualities I bring to every project


love the solution
hands-on thinker
fast worker
fully committed
curiosity for the complex
fluent in 5 languages
love for presenting
eye for trends

What can I do for your brand?

Committed to your cause

I am a Senior Marketing Professional with 20 years of professional experience in marketing and branding. An asset that you can dedicate 100% to your brand.

Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.

Get in touch for an introduction



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