Everything communicates

Outstanding content for your brand

Text. Images. Moving. Live. Printed. Digital.

Decisive Brand Building


Since 2007, PANETTA & CO. has been developing brand strategies and strategic communication for radiant brands - focussing on B2B, high-tech products and entertainment. Creative branding with measurable success and authentic expression. Interim, freelance, agency.

PANETTA & CO. stands for Roxana Panetta, graduated in Strategic Communications, and the client's team.

Scope of services

Strategic communication for your vibrant brand

‘You can't not communicate,’ stated communication scientist Paul Watzlawick. No matter how your brand presents itself, it leaves an impression. Strategic communication creates the impression that the brand should specifically leave behind.

Name, logo, design


Create new brands, revitalise old brands, refresh existing brands

Classic Print

Brochures, Catalogues, Flyers

From concept to text to design and printing

Newsletter success

Email marketing

Email campaigns from concept to text and graphics to dispatch. Strategy and content for marketing automation

Creation & strategy

Social Media Content

Brand communication on your own social media channels - Instagram, Tiktok, Facebook, YouTube...

SEO booster

Landing Pages Content

From concept to realisation with all components – for your websites


Ways to Collaborate

Since 2007, I have been working for my clients as an interim marketing manager, as a freelancer or with a network of creative professionals as a traditional advertising agency.


The complementary piece of the puzzle for your marketing team. Ideal for temporary staffing requirements, e.g. when your team needs capacity or expertise for a project


Ideal for one-person projects and selective external support for your team, e.g. the creation of recurring content


Classic commissioning as an external communications agency on the basis of a budget for the realisation of campaigns with teams of several people

Quality Promise

with Depth

Outstanding content that appeals to your target group and reaches them on the right channel - that is the promise of PANETTA & CO.

Communication with charisma - analytically sound


            Outstanding content is created with a clear goal in mind


      The analytical view paired with strategic expertise is the basis of all creation

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What can I do for your brand?

Committed to your cause

I am a Senior Marketing Professional with 20 years of professional experience in marketing and branding. An asset that you can dedicate 100% to your brand.

Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.

Get in touch for an introduction



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